As a College of Business student I feel that this brand visually fits what I know about the institution. It is being used by the College of Business. It helps identify us from other majors. The block M is sacred and when that is being shown and worn it is well known. The writing of "College of Business" is what then sets it a part from the rest of the University. I feel that a similar style of logo would fit for UM-Dearborn CASL. It is a nice style that gets straight to the point. You have your major written to the right to set you a part from other majors. The most important thing is to the left which will be the same for everyone. It shows the school you attend. When you attend Michigan you want it known. CASL could easily adapt this logo and use it which will then help them to better connect with students. The most important thing will be to not get rid of the "M" when making a brand or logo. So with this shirt it would identify them as a particular major and still recognize the University they are attending.
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